Cablevision will begin selling targeted television ads that will be seen by its customers in Brooklyn, The Bronx and parts of New Jersey. The company is working with New York-based Visible World to harness public demographic data for targeting households with ads that reflect their means. After an eight month test, Cablevision concluded that targeted ads were more successful at bringing in new subscriptions. NYConvergence should point out that publicly-available demographic data will allow Cablevision to skirt any concerns regarding targeting advertisements based on other, more private data they may collect.
Another New York-based ad targeting company Invidi is now working with Comcast and will soon work with Verizon to bring targeted ads to their cable subscribers. In addition to public data, Invidi uses TV viewing information from remote controls, ratings information and program guides to target households.
The New York Times