AOL plans to rely on a combination of the know-how of the more than 500 full-time journalists it has thus far hired, the contributions of its freelancers, and "judicious" use of Web-analytics software to build a high-tech newsroom in its Manhattan headquarters located in Manhattan's Cooper Square neighborhood.
The software employed by the company determines which articles need to be written by its journalists based on what topics are "hot on the Web, based on activity on such sites as Google and Facebook," and gives its journalists up-to-the minute data on how much traffic those articles generate.
Its Seed service, which we have written about previously, pays its freelance contributors to write on subjects in demand.
Bloomberg BusinessWeek
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Aol.'s Seed.com Lacks Speed