At the Monetizing Online Business Conference hosted by the S.I. Newhouse School at Syracuse University late last week, entrepreneurs spoke about bringing the entrepreneurial spirit to large media organizations. The overall advice to large media corporations: “Respect the entrepreneur.” Some takeaways:
- Larry Kramer, formerly of CBS digital and now a media consultant and Newhouse adjunct professor advised allowing people inside the company to pitch like they were outsiders.
- Founder of New York-based mediabistro, Laurel Touby said that entrepreneurs within a company should realize that the corporation will love them for only six months and that after that they become like part of the furniture. Partnerships within the company are essential, as is advocating for the other guy’s project.
- Dennis Crowley, Foursquare founder, noted that opportunities arise where you see people start using the platform in ways you didn’t anticipate.