. NYU's Penenberg: Viral Marketing Boosts Startups
New York University (NYU) professor of journalism Adam Penenberg's new book, Viral Loop, examines the viral marketing tactics used by "successful Web-based businesses" such as Facebook, PayPal, and Hotmail. While explaining the "viral loop", he offers tips for startups today on how it works such as:
- Reaching out to a business' core consumers as they'll "ultimately become the billboard for a business and spread the word."
- Uniting social networks and the mobile Internet into a vital platform in the manner of the Obama campaign.
- Getting people to make recommendations through their online social network.
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