. Madison Avenue, IAB Work on Ads about Digital Ads
Madison Avenue-based advertising companies are in the process of finalizing an ad campaign to educate consumers about how digital advertising works while the New York based Interactive Advertising Bureau (IAB) is putting the finishing touches on a digital ad campaign to teach consumers about how online advertising works.
Madison Avenue's efforts are the industry's response to calls from the FTC earlier this year for Web advertisers and Internet companies to do a better job explaining how they track and use information about consumers’ Web activities and creating a simple way consumers can opt out of being tracked. This campaign will involve the creation of an icon that would appear on Web pages or ads alerting consumers if their activity is being tracked and deploying new technologies to police the Web for illegal activities.
The IAB's effort, about which The Wall Street Journal doesn't go into great detail, will launch just before the end of the year.
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