. Amason: Test the Advertising Waters with New Ideas
Following her panel at Mediabistro's UGCX conference yesterday, Chinatown-based Buzzfeed's Jessica Amason, also co-author of This Is Why You're Fat, elaborated on some of the topics discussed in an interview with Mediabistro's Matt Van Hoven and Joe Ciarallo.
Amason recommends "testing the waters" with new ideas about revenue and advertising and suggests that "thinking outside of CPM and the standard model certainly couldn't hurt."
The full interview is available here.
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