ev Ekster, the JD-turned-CEO of NY’s first mobile cupcake truck Cupcake Stop, talked Twitter at the Cool Twitter Conference in Times Square yesterday, the eighth stop in the conference’s world tour.
Judging from the tweets which we read online about Ekster’s keynote (hashtag #ctc), his Twitter strategy was baked into his company from the get-go. He actually launched his business with the help of a publicist instead of an ad agency; besides updating his truck’s whereabouts through Twitter, he also actively searches and follows conversations about party planning on the platform to not only find new customers but to build relationships. By offering free samples of Cupcake Stop’s creations to attendees, Ekster probably got some new fans who will now have to follow his business’s tweets (@cupcakestop) and truck for their next cupcake hit.
Other New York Twitter-savvy businesses who presented at the conference include:
- Alecia Dantico (@garrettpopcorn), Social Media Marketer for Garrett Popcorn
- Tamar Weinberg (@tamar), Author of The New Community Rules
- Michele Mattia (@lifes_dash), Founder & Business Coach of Life Design
- Kevin Swanepoel (@oneshow), President of OneClub
- Scott Lackey (@nycstories), Co-Founder & Strategic Director of Jugular
- Michael Admani (@michaeladmani), President of A&R Mike Admani LLC
- Elizabeth Beskin (@photobiz), Owner of Fifth Avenue Digital