. Internet Week: Can Semantics Save Publishers?
The Semantic Web Meetup's panelists attempted to answer that question last night at the Hotel Pennsylvania in Manhattan's Midtown neighborhood last night. The panel which was moderated by Project10X's Mills Davis and Hearst Corp.'s Mike Dunn included Peer39's Amiad Solomon, ad pepper's Sacha Carton, Edelman Digital's David Dunne, Newsweek's Geoff Reiss, The New York Times' Evan Sandhaus, and DDB's Paul Sundue.
Highlights of the discussion included:
- How semantic technology is used to analyze remnant inventory more effectively
- There is a difference between semantic technology which is based on linguistics and natural language systems
- Advertisments themselves will eventually become more dynamic
- Semantic technology can be used to compliment contextual and behavioral systems in place
- The New York Times has a wealth of data available on its articles' subjects as it has been using its own unique indexing system since 1913 to classify them. A significant amount of this data is available here.
[Editor's Note: Peer39 is a current client of Trylon SMR, publisher of NYConvergence.]
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