Gannett Acquires Ripple6

NYConvergence ORIGINAL

We spoke with Ripple6's Director of Marketing Chris Kieff this morning about the acquisition of the NYC-based social-media services provider following his post on Twitter about it.  The company will become a wholly-owned subisidiary of Gannett, much like PointRoll, the advertising network, which was acquired in March 2008.  Terms were not disclosed.

Ripple6 earlier built the MomsLikeMe.com network for Gannett, a network of 80 Web sites with more than 100,000 users in numerous local markets.  paidContent speculates that Gannett hopes to bring in revenue and expand relationships with Ripple6 clients like Procter & Gamble.

paidContent.org