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Time Warner Prepares For Verizon's FiOS
For the past year, Time Warner Cable has been preparing for Verizon's entry into the local cable market with a multitiered approach almost complete in Staten Island, the first NYC borough where FiOS has been made available, and underway in Brooklyn and Queens.
It includes:
- initiating a “Price Lock guarantee” that offers customers the chance to receive services at a fixed price over one or two years
- focusing on increasing the number of HD channels and taking the plant all-digital to facilitate the introduction of new services
- beefing up customer service
- increasing its marketing spend
The company has also been promoting its International OnePrice plan that allows customers to make calls to more than 100 countries for $19.95 per month to try to encourage adoption of its home-phone service. Multichannel reports that one-third of the 50,000 customers who have signed up for it are NYC area residents. Time Warner Cable has also increased local NY1 coverage, opening new bureaus in Staten Island and Queens.
Previous:
> Verizon Provides Sneak Peak of FiOS
> Time Warner Cable Launches NYC Ad Campaign
> Is Verizon Gambling With FiOS?
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